Zephyr McKenna

I worked with the Native Youth Sexual Health Network (NYSHN) team to redesign their logo in preparation for their new website. I initially met with NYSHN to go over the imagery, motifs, and colour schemes they felt reflected who they were as an organization. From that discussion I created a series of concepts that the team could look through and highlight which aspects of the designs spoke to them. I then used that information to create a final logo. I was later brought on to help with the design of their new site, and was tasked with creating images to add visual appeal to more text-heavy pages. I worked to create images that were still in line with the look and feel of the logo, but also served as a visual guide for understanding the organizational model of the network.